https://www.intaglio-info.com Ideas for people who want to take their business to the next level. https://cdn.website-editor.net/6bf62489650e4ccd8c4dc397479556ea/dms3rep/multi/No+More+Status+Quo.png https://www.intaglio-info.com https://www.intaglio-info.com/you-may-have-a-marketing-title First, understand your business DNA. Then execute excellently. Tue, 18 Oct 2022 19:17:21 GMT https://www.intaglio-info.com/you-may-have-a-marketing-title marketing,sales,marketing process,Sales process,Marketing strategy,Sales strategy thumbnail https://www.intaglio-info.com/account-based-marketing-tops-key-account-management Account Based Marketing integrates all customer-facing aspects of a company for the purpose of producing optimal results from a portfolio of customers. Tue, 03 May 2022 16:08:12 GMT https://www.intaglio-info.com/account-based-marketing-tops-key-account-management Account Management,Key Account Management,Account Based Marketing thumbnail https://www.intaglio-info.com/what-does-reaching-the-next-level-mean-to-you A scientific analogy provides a unique concept for guiding your business to its next level. Fri, 22 Jan 2021 20:06:56 GMT https://www.intaglio-info.com/what-does-reaching-the-next-level-mean-to-you growth strategy,take your business to its next level thumbnail https://www.intaglio-info.com/target-marketing-will-make-you-more-effective Target Marketing Fundamentals Thu, 10 Dec 2020 18:29:00 GMT https://www.intaglio-info.com/target-marketing-will-make-you-more-effective Target Marketing,Marketing Strategy thumbnail https://www.intaglio-info.com/puffery-will-derail-your-brand Self-promotional statements that are separate from actual customer experiences will disable a branding strategy. Tue, 29 Sep 2020 16:27:33 GMT https://www.intaglio-info.com/puffery-will-derail-your-brand Branding,self-promotion,content marketing,brand identity thumbnail https://www.intaglio-info.com/are-your-messages-aimed-at-you-or-your-target-market If your decisions are based on your personal perceptions rather than the reality of your target audience, you won’t achieve your goals . Tue, 25 Aug 2020 17:12:56 GMT https://www.intaglio-info.com/are-your-messages-aimed-at-you-or-your-target-market marketing,selling,marketing strategy,selling strategy thumbnail https://www.intaglio-info.com/triggered-marketing-for-b2b-companies Marketing triggers help businesses respond in a timely and consistent fashion to situations that impact their business. Sun, 02 Aug 2020 20:17:26 GMT https://www.intaglio-info.com/triggered-marketing-for-b2b-companies triggered marketing,marketing,lead generation thumbnail https://www.intaglio-info.com/wishing-is-the-difference-between-urgent-and-important Make important changes during challenging economies Tue, 28 Apr 2020 15:54:23 GMT https://www.intaglio-info.com/wishing-is-the-difference-between-urgent-and-important challenging economy,Change,Important vs Urgent thumbnail https://www.intaglio-info.com/why-companies-buy-products-and-services-from-a-value-brand Value Buyers will associate your higher than median price with the measurable value that you offer. Sun, 29 Mar 2020 18:45:13 GMT https://www.intaglio-info.com/why-companies-buy-products-and-services-from-a-value-brand value brands,value buyers,UVP,Unique Value Proposition,Marketing strategy thumbnail https://www.intaglio-info.com/golden-spike-strategy-fosters-sustainable-growth Golden Spike hunting is an excellent and creative business development strategy for propelling your business to the next level. It can be flexibly tailored to market penetration, market development, and product development. Thu, 20 Feb 2020 20:28:40 GMT https://www.intaglio-info.com/golden-spike-strategy-fosters-sustainable-growth business development,marketing strategy,Selling strategy,sales Strategy,Business strategy thumbnail https://www.intaglio-info.com/company-subject-matter-experts-are-hidden-gems Develop and promote your company's subject matter experts. Sat, 14 Dec 2019 18:05:32 GMT https://www.intaglio-info.com/company-subject-matter-experts-are-hidden-gems SME,Subject Matter Experts,Competitive Advantage,Brand Identity thumbnail https://www.intaglio-info.com/sales-dashboards Sales dashboards provide a real-time snapshot of actual results along with metrics for predicting outcomes from a company's sales process. Tue, 12 Nov 2019 17:59:23 GMT https://www.intaglio-info.com/sales-dashboards Sales dashboards,sales management,sales process thumbnail https://www.intaglio-info.com/marketing-dashboards Marketing dashboards enable individuals, teams, managers and leaders to a obtain real-time view into their health of their marketing programs, processes and campaigns. Mon, 04 Nov 2019 19:09:46 GMT https://www.intaglio-info.com/marketing-dashboards Marketing Dashboards thumbnail https://www.intaglio-info.com/tips-for-fine-tuning-your-b2b-strategy-issue-3 Nine areas that provide opportunities for continuously improving your business Tue, 29 Oct 2019 15:47:00 GMT https://www.intaglio-info.com/tips-for-fine-tuning-your-b2b-strategy-issue-3 B2B Strategy,Customer Experience,Account Development,Marketing Influencers,Sales Interviews,Story Selling thumbnail https://www.intaglio-info.com/customer-expectation-survey Meeting customer expectations will lead to customer satisfaction. Thu, 05 Sep 2019 15:49:32 GMT https://www.intaglio-info.com/customer-expectation-survey customer satisfaction,customer expectations,buyer's remorse,cognitive disonance thumbnail https://www.intaglio-info.com/tips-for-fine-tuning-your-b2b-strategy-issue-2 Take your B2B marketing results to the next level. Wed, 21 Aug 2019 17:31:36 GMT https://www.intaglio-info.com/tips-for-fine-tuning-your-b2b-strategy-issue-2 marketing strategy,marketing tactics,referrals,customer experience,marketing automation,sales competencies,account based marketing,complementary marketing,Story selling thumbnail https://www.intaglio-info.com/tips-for-fine-tuning-your-b2b-strategy Avoid status quo thinking by selecting from an idea portfolio for elevating some aspect of your business to the next level. Sat, 27 Jul 2019 17:10:16 GMT https://www.intaglio-info.com/tips-for-fine-tuning-your-b2b-strategy status quo,next level,B2B strategy,customer experience management,CEM,innovation,account based marketing,ABM,Leading Indicators,Lagging Indicators,sales competencies,Indirect Marketing,Business Acumen,complementary selling thumbnail https://www.intaglio-info.com/be-interruptible Strong leaders are interruptible Thu, 11 Jul 2019 16:52:07 GMT https://www.intaglio-info.com/be-interruptible leadership,interruptible thumbnail https://www.intaglio-info.com/the-power-of-indirect-marketing Indirect marketing is an efficient and effective strategy. Tue, 18 Jun 2019 19:24:50 GMT https://www.intaglio-info.com/the-power-of-indirect-marketing indirect marketing,direct marketing,interrupt marketing,content marketing thumbnail https://www.intaglio-info.com/a-profitable-sales-proposal-has-an-excellent-executive-summary Each sales proposal should have a Unique Value Proposition Tue, 14 May 2019 15:58:51 GMT https://www.intaglio-info.com/a-profitable-sales-proposal-has-an-excellent-executive-summary UVP,Unique Value Proposition,Sales Proposal,Business Acumen thumbnail https://www.intaglio-info.com/running-a-business-and-coaching-a-basketball-team-are-similar Similarities exist between winning sports coaches and successful business leaders. Wed, 13 Mar 2019 17:28:07 GMT https://www.intaglio-info.com/running-a-business-and-coaching-a-basketball-team-are-similar micromanaging,coach,leader thumbnail https://www.intaglio-info.com/define-your-own-economy Build a sustainably profitable business by leveraging the health, opportunities and threats presented by the economy in which your business operates. Wed, 20 Feb 2019 20:47:10 GMT https://www.intaglio-info.com/define-your-own-economy microeconomics,macroeconomics,demand curve,business risk,business growth,market research,market penetration,market development,product development thumbnail https://www.intaglio-info.com/marketing-assisted-selling-helps-transactional-companies Is it time for your company to evolve from being sales-driven to marketing-driven? Tue, 12 Feb 2019 16:31:00 GMT https://www.intaglio-info.com/marketing-assisted-selling-helps-transactional-companies marketing assisted selling,marketing competency,field marketing,marketing strategy,CRM,CEM,Marketing Automation,Sales Process,marketing process thumbnail https://www.intaglio-info.com/field-marketing-boosts-sales-rep-productivity Field marketing attracts and retains top sales reps who will thrive by executing your sales process. Thu, 31 Jan 2019 17:52:09 GMT 183:738022254 (John Bernardi) https://www.intaglio-info.com/field-marketing-boosts-sales-rep-productivity field marketing,sales process,sales productivity,sales results,sales success thumbnail https://www.intaglio-info.com/every-company-in-every-industry-has-a-walmart-type-competitor Practice solid marketing principles in order to profitably differentiate your company from low-price brands. Thu, 10 Jan 2019 17:33:21 GMT 183:738022254 (John Bernardi) https://www.intaglio-info.com/every-company-in-every-industry-has-a-walmart-type-competitor Branding strategy,customer experience,marketing strategy,Pricing strategy,product innovation,service innovation,process innovation,marketing principles thumbnail https://www.intaglio-info.com/lack-of-early-planning-solidifies-the-status-quo Self-limit your business if you don't do the right early stage planning Thu, 03 Jan 2019 17:17:29 GMT 183:738022254 (John Bernardi) https://www.intaglio-info.com/lack-of-early-planning-solidifies-the-status-quo SMART goals,SMART objectives,Market Development strategy,Market Penetration strategy,Product Development strategy,Marketing Goals,Marketing Strategy,Marketing Tactics,Marketing Process thumbnail https://www.intaglio-info.com/what-prevents-your-company-from-moving-to-the-next-level Smart CEOs who want to take their companies to the next level invest time in early stage planning. Fri, 21 Dec 2018 17:55:05 GMT 183:738022254 (John Bernardi) https://www.intaglio-info.com/what-prevents-your-company-from-moving-to-the-next-level Marketing goals,marketing objectives,marketing plan,marketing strategy,marketing tactics,SMART objectives,market penetration,market development,product development thumbnail https://www.intaglio-info.com/do-marketing-cultures-outperform-sales-cultures Marketing driven companies are able to consistently elevate their business to the next level and make selling easier. Wed, 12 Dec 2018 18:40:14 GMT 183:738022254 (John Bernardi) https://www.intaglio-info.com/do-marketing-cultures-outperform-sales-cultures markering,marketing strategy,marketing culture,marketing process,marketing principles thumbnail https://www.intaglio-info.com/what-role-does-business-development-play-in-your-company Expand your view of what business development means and how important it can be to the sustainability of your business Thu, 15 Nov 2018 19:29:27 GMT 183:738022254 (John Bernardi) https://www.intaglio-info.com/what-role-does-business-development-play-in-your-company business development,marketing strategy,market penetration,market development,product development,Ansoff Growth Strategy Matrix thumbnail https://www.intaglio-info.com/marketing-masters-are-change-masters Only 20% of marketers reach the Marketing Master competency level. Are you in that 20%? Tue, 06 Nov 2018 18:41:30 GMT 183:738022254 (John Bernardi) https://www.intaglio-info.com/marketing-masters-are-change-masters marketing,marketing strategy,marketing excellence,marketing master thumbnail https://www.intaglio-info.com/has-your-company-achieved-marketing-practitioner-competency Companies who consider marketing to be a practice rather than a department possess traits and competencies that differentiate them from most other companies. Mon, 15 Oct 2018 17:41:07 GMT 183:738022254 (John Bernardi) https://www.intaglio-info.com/has-your-company-achieved-marketing-practitioner-competency Marketing strategy,marketing competency,category marketing,growth strategy,content marketing,touchpoints,customer experience thumbnail https://www.intaglio-info.com/has-your-company-reached-the-marketing-apprentice-level The second level of a marketing competency allows a company to design its 3-5 year marketing strategy. Tue, 25 Sep 2018 16:32:29 GMT 183:738022254 (John Bernardi) https://www.intaglio-info.com/has-your-company-reached-the-marketing-apprentice-level marketing competency,Marketing strategy,content marketing,,Market follower strategy,Market maker strategy thumbnail https://www.intaglio-info.com/is-your-company-a-marketing-novice Marketing novice is the first of four competency steps for a company. Mon, 17 Sep 2018 16:56:58 GMT 183:738022254 (John Bernardi) https://www.intaglio-info.com/is-your-company-a-marketing-novice marketing competency,marketing stragegy,guerilla marketing,content marketing,complementary marketing thumbnail https://www.intaglio-info.com/marketing-competencies-must-match-your-strategy The Right Skills, People and Resources and Management support are necessary to implement a given marketing strategy Thu, 06 Sep 2018 17:30:23 GMT https://www.intaglio-info.com/marketing-competencies-must-match-your-strategy CEM,Innovation,Marketing,Marketing Competency,Marketing Strategy thumbnail https://www.intaglio-info.com/Neighborhood Marketing Residential service providers who want to get to the next level should practice neighborhood marketing. Tue, 14 Aug 2018 18:08:46 GMT 183:738022254 (John Bernardi) https://www.intaglio-info.com/Neighborhood Marketing neighborhood marketing,residential services markering thumbnail https://www.intaglio-info.com/monster-goals-are-imposing Be realistic before embarking on a mission to achieve a monster goal. Wed, 08 Aug 2018 16:15:52 GMT 183:738022254 (John Bernardi) https://www.intaglio-info.com/monster-goals-are-imposing goal setting,assessment,vision statement,milestone achievement,status quo,getting to the next level thumbnail https://www.intaglio-info.com/separate-vs-unified-marketing-sales-and-support-teams-for-each-product-line What are the benefits of consolidating marketing, sales, business development and customer service processes? Wed, 01 Aug 2018 16:03:46 GMT 183:738022254 (John Bernardi) https://www.intaglio-info.com/separate-vs-unified-marketing-sales-and-support-teams-for-each-product-line Sales,marketing,customer service,business development thumbnail https://www.intaglio-info.com/all-companies-provide-services Services provide a great opportunity for product and services marketers to differentiate their companies and earn a price higher than the midpoint for their category. Thu, 26 Jul 2018 17:25:32 GMT 183:738022254 (John Bernardi) https://www.intaglio-info.com/all-companies-provide-services services marketing,touch points,marketing strategy thumbnail https://www.intaglio-info.com/talented-marketers-deliver-highly-qualified-leads-to-the-sales-force Marketing "funnel skills and acumen are essential for generating highly qualified sales ready leads to be converted to opportunities in the sales funnel. Sun, 15 Jul 2018 19:54:04 GMT 183:738022254 (John Bernardi) https://www.intaglio-info.com/talented-marketers-deliver-highly-qualified-leads-to-the-sales-force marketing funnel,Sales funnel,lead generation,lead nurturing thumbnail https://www.intaglio-info.com/do-you-need-immediate-marketing-gratification Do you have the understanding, skills, patience and drive required to consistently attract and nurture new prospects and recycled leads to sales ready status? Sun, 01 Jul 2018 18:10:21 GMT 183:738022254 (John Bernardi) https://www.intaglio-info.com/do-you-need-immediate-marketing-gratification marketing,lead generation,lead nurturing,marketing funnel thumbnail https://www.intaglio-info.com/should-you-raise-your-marketing-environment-to-hallmark-status Sat, 02 Jun 2018 19:09:38 GMT 183:738022254 (John Bernardi) https://www.intaglio-info.com/should-you-raise-your-marketing-environment-to-hallmark-status thumbnail https://www.intaglio-info.com/expand-your-comfort-zone-to-develop-existing-accounts-and-land-new-ones Speaking at events will differentiate you from other sales and marketing people Wed, 30 May 2018 14:55:02 GMT 183:738022254 (John Bernardi) https://www.intaglio-info.com/expand-your-comfort-zone-to-develop-existing-accounts-and-land-new-ones event,speaker,differentiation thumbnail https://www.intaglio-info.com/market-research-is-essential-prior-to-capacity-investment-decisions Make objective decisions before deciding to expand capacity or optimize existing capacity Sat, 19 May 2018 19:53:55 GMT 183:738022254 (John Bernardi) https://www.intaglio-info.com/market-research-is-essential-prior-to-capacity-investment-decisions marketing,Research thumbnail https://www.intaglio-info.com/10-reasons-you-should-love-blogging Mon, 14 May 2018 18:59:29 GMT 183:738022254 (John Bernardi) https://www.intaglio-info.com/10-reasons-you-should-love-blogging