"Planning is useful, but the act of planning is indispensable" - President Dwight D. Eisenhower

Marketing planning is an essential process that puts life into your organization.  It enables team members to participate in your company's success. It is a great vehicle for communicating throughout the organization.

Reap the greatest rewards when you do as much of the planning as you can by yourself and not outsource this to a consultant.  You need to understand and believe in your goals and assumptions and be ready to make adjustments long after your consultant has departed.

Hire a consultant to review your plan and to coach you to make it better.  It's even better to hire two consultants with different views so that you can blend into your plan.

Marketing plans range in sophistication from basic to complex.

"Your well-written marketing manager recruitment ad is, to me, the key reason we’re receiving quality resumes – so thank you!" Pat Balkonis, HR Manager, FAST, Inc.

Click here for "What to Expect from Your Marketing Manager".

Marketing Plan Pro offers you a best-in-class guideline for creating your own marketing plan for less than $200.

Implementation is more important than brilliant ideas or massive research. INTAGLIO will review your plan's success potential and coach you to build one full of specific, measurable and concrete actions that can be tracked and followed up.