 Writing Proficiency is a Differentiator.
The Challenge:
Everyone who corresponds with customers, prospects and
partners must apply excellent writing skills in order to reduce the length of
the sales cycle and improve the close rate.
The Solution
1. Plan your goal, audience and message for each letter,
email, proposal, PR and social site
2. Include
a powerful subject line that captures interest
3. Insert
bold headlines for every paragraph so readers will save your
information for later
4. "You
oriented" benefit statements encourage logical next steps
The Results
Employees will have confidence writing to senior management,
responsiveness will improve, and there will be fewer requests for clarification
Powerful Campaign messages cause a reflex reaction so that people will want to understand why they should do business with you. Click here to learn about INTAgLIO's Full Service Marketing Programs.
Newsletters provide timely, anticipated and concise information. "John, this looks absolutely terrific to me. Thanks for your valuable efforts in producing such a professional marketing piece." Luke Williams, President, Total Tree Care, Inc., Cheshire, CT
Sales Proposals move opportunities one step closer to "win"
Press Releases influence communities of interest as a steady stream of news.
Plans help you to franchise the passion and process of your top performers.
Websites are appealing, easy to navigate, informative and integrate with back-office and CRM systems. Examples include:
Click here to understand how Success Stories enable the best marketers to relate a story to a prospect's situation. Examples:
| 
