Drive Consistent Capacity Utilization
Situation: Strong competition,
regulations are tightening; imposing co-pays.
Challenge: Informed consumers
search for the best specialty providers but most prefer being
referred by their PCP. But, their primary care physician
may not be totally educated on the essentials of each specialization, nor aligned
with a best in class provider, so they aren't always confident to make the
Solution: A push/pull strategy attracts
and nurtures referral partners. The push
strategy involves a direct selling model.
The pull strategy involves consumer marketing campaigns.
Results: Specialty providers optimize
their marketing ROI by deriving more than 80% of their business through
referrals. Strong relationships result in consistent bookings from educated
PCPs and complementary practices who win when their patient says "thanks
for referring me".
"John: Thank you very much for your insightful, complete and, most
importantly, helpful assessment. I will distribute among the partners and get
back to you as to the next steps with you and NBRA / Vein Centers.
Thank you very much for your time, experience, innovation and
enthusiasm." Kevin Dickey, MD
Vein Centers of Connecticut and New Britain
Click here to request a
free qualification assessment to determine if there is a logical next step.